Offer calendar
Twelve months of seasonal hooks for your trade, from pre-storm gutter checks to end of financial year fit-outs.
Facebook & Instagram Ads
Fill the quiet weeks with local offers
Simple, honest ads shown to people within a few kilometres of your jobs: before and afters, seasonal offers and lead forms that drop into your phone.
$590from, per month, ex GST
Why it matters
Search ads catch people who already need you. Social ads reach the ones who will need you next month: the family with the deck that needs oiling, the landlord with a lease ending, the office that is fed up with its cleaner.
We keep it simple. Real photos and short videos from your jobs, a clear offer, a tight radius, and an instant form that sends the lead to your mobile with a ring. Then a quick text back so they know a human is on it.
What is included
- Offer and angle planning each month
- Photo and video ads built from your job content
- Radius and suburb targeting around your service area
- Instant lead forms with qualifying questions
- Retargeting of website visitors and past customers
- Leads pushed to SMS, email or your job app within a minute
- Creative refreshed every three to four weeks
- Flat management fee, ad spend paid direct
What you get
Ad set
Four to six ads per month: before and afters, a short owner video, a review quote and a straight offer.
Lead form
Three questions that filter out time-wasters without scaring off real customers.
Speed to lead
Automatic text reply plus a call reminder for your team at 5 and 30 minutes.
Timeline
- Week 1
Plan and gather
Agree the offer, collect photos and set up tracking.
- Week 2
Launch
Ads go live on a small daily budget to find the winners.
- Weeks 3 to 6
Tune
Pause weak ads, back strong ones, tighten the lead form.
- Monthly
Refresh
New creative before people get sick of seeing the old one.
Numbers we report on
The KPIs we track for facebook & instagram ads clients. Sample figures for illustration.
$18
average cost per form lead
sample figure, cleaning and maintenance trades
31%
of form leads booked
sample average with five minute call back
5 km
typical ad radius
tight on purpose
Related case study
All case studiesCleanerSpringfieldSample data
14 reviews to 187 and a waitlist for a Springfield cleaner
Fresh Slate did great work but looked like a newcomer online. Review requests after every clean, plus tight local ads, turned word of mouth into a system.
Calls a month
Before
41
Month 6
156
Cost per lead (lower is better)
Before
$34
Month 6
$16
Booked jobs a month
Before
19
Month 6
83
Cost per lead by month
Fresh Slate Cleaning, Springfield (sample figures)
View as table
| Period | Cost per lead |
|---|---|
| Start | $34 |
| Month 1 | $28 |
| Month 2 | $24 |
| Month 3 | $21 |
| Month 4 | $19 |
| Month 5 | $17 |
| Month 6 | $16 |
Facebook & Instagram Ads questions
Not answered here? Call (07) 5550 1410 and ask a human.
Not for the emergency itself. Nobody scrolls Instagram with a burst pipe. They work well for planned work: bathroom renos, air con servicing, solar, regular cleaning and dental check-ups.
It helps, but no. Job photos, before and afters and customer reviews do most of the work. If you are up for a 20 second phone video, we will script it.
They are cheaper and a bit colder than phone calls. The fix is speed. Leads rung inside five minutes book at roughly three times the rate of leads rung the next day (sample figure from our accounts).
No lock-in contracts
Ready for more calls?
Start with a free lead audit. In 20 minutes we will show you where calls are leaking and what to fix first. No lock-in, no hard sell.