Automated review requests
A text goes out two hours after each clean. 1 in 4 customers now leaves a review, up from about 1 in 30.
Sample case study: Cleaner
14 reviews to 187 and a waitlist for a Springfield cleaner
Fresh Slate did great work but looked like a newcomer online. Review requests after every clean, plus tight local ads, turned word of mouth into a system.
+280%
tracked calls a month
41 to 156 in six months
-53%
cost per lead
$34 to $16 in six months
+337%
booked jobs a month
19 to 83 in six months
Sample figures. Fresh Slate Cleaning is a fictional client on a demo site.
Where they started
With 14 reviews, Fresh Slate was losing bond clean enquiries to bigger franchises with hundreds. Quiet weeks in winter meant cleaners on reduced hours.
Regular customers rarely rebooked extras such as oven or window cleans because nobody asked.
Before and after
Calls a month
Before
41
Month 6
156
Cost per lead (lower is better)
Before
$34
Month 6
$16
Booked jobs a month
Before
19
Month 6
83
What we did
Ran local social ads
Before and after photos shown within 6 km of Springfield Central, with an instant form and a five minute call back.
Added follow-up messages
Quote chasers at two and five days, plus a 'due for an oven clean?' message every six months.
Published a bond clean page
Checklist, fixed prices by bedroom count and a bond-back guarantee wording that matches what agents ask for.
Month by month
The three numbers on every monthly report. Hover, tap or tab through a chart for exact values, or open the table view.
Tracked calls a month
View as table
| Period | Calls |
|---|---|
| Start | 41 |
| Month 1 | 63 |
| Month 2 | 84 |
| Month 3 | 103 |
| Month 4 | 124 |
| Month 5 | 141 |
| Month 6 | 156 |
Cost per lead
Lower is better
View as table
| Period | Cost per lead |
|---|---|
| Start | $34 |
| Month 1 | $28 |
| Month 2 | $24 |
| Month 3 | $21 |
| Month 4 | $19 |
| Month 5 | $17 |
| Month 6 | $16 |
Booked jobs a month
View as table
| Period | Booked |
|---|---|
| Start | 19 |
| Month 1 | 31 |
| Month 2 | 43 |
| Month 3 | 54 |
| Month 4 | 66 |
| Month 5 | 75 |
| Month 6 | 83 |
Sample figures for illustration only.
How it unfolded
- Week 1
Connect
Review flow linked to the booking app.
- Week 2
Back-catalogue ask
One friendly request to the last 90 days of customers: 38 new reviews in ten days.
- Month 2
Ads on
Social ads launched at $40 a day.
- Month 5
Waitlist
Two new cleaners hired and a waitlist opened for fortnightly slots.
We went from hoping the phone would ring to choosing which jobs to take. The review texts alone were worth it.
No lock-in contracts
Want numbers like these?
Every business is different, so we start with a free lead audit and an honest view of what is realistic for your trade and suburbs.