Account structure
Campaigns split by service and urgency, so emergency jobs get the budget they deserve and low-value jobs do not eat it.
Google Ads
Turn ad spend into booked jobs, not clicks
Tightly built search campaigns that only show for jobs you want, in suburbs you want, at hours you can answer the phone.
$650from, per month, ex GST
Why it matters
Google Ads is the fastest way to make the phone ring. It is also the fastest way to burn a few thousand dollars on people searching for DIY videos and apprenticeships.
We build small, strict campaigns: exact services, exact suburbs, call-only ads on mobile and a negative keyword list that grows every week. Every call is tracked and recorded, so we tune to booked jobs rather than cheap clicks.
What is included
- Campaign build by service line, never one catch-all campaign
- Call-only and call-extension ads for mobile searchers
- Suburb targeting and ad scheduling around your roster
- Weekly negative keyword sweeps
- Landing page for each service (see Landing Pages)
- Call tracking with recordings and a booked or not booked tag
- Fortnightly budget and bid review
- No ad-spend mark-up: you pay the ad platform directly
What you get
Ad copy that sounds like you
Licence numbers, real response times and upfront pricing where you have it. No shouty capitals.
Waste report
A fortnightly list of the searches we blocked and the dollars that saved.
Booked-job tracking
Calls tagged by outcome so we know cost per booked job, not just cost per lead.
Timeline
- Days 1 to 5
Build
Keyword research, account structure, ads, tracking numbers and landing pages.
- Week 2
Launch
Start on a capped daily budget. First calls usually arrive within 48 hours.
- Weeks 3 to 6
Trim
Cut the waste, shift budget to what books, test two ad angles per service.
- Month 2 onwards
Scale
Lift budget only where the cost per booked job stacks up.
Numbers we report on
The KPIs we track for Google Ads clients. Sample figures for illustration.
$41
average cost per lead
sample figure across trade accounts
48 hrs
to the first tracked call
sample launch average
-37%
wasted spend in the first 60 days
sample client average
Related case study
All case studiesElectricianMount GravattSample data
Cost per lead cut from $118 to $52 for a Southside sparky
Switchwise was spending $3,000 a month on ads that sent every click to the home page. We split the account by job type, built four landing pages and listened to the calls.
Calls a month
Before
22
Month 6
88
Cost per lead (lower is better)
Before
$118
Month 6
$52
Booked jobs a month
Before
9
Month 6
41
Cost per lead by month
Switchwise Electrical, Mount Gravatt (sample figures)
View as table
| Period | Cost per lead |
|---|---|
| Start | $118 |
| Month 1 | $94 |
| Month 2 | $79 |
| Month 3 | $68 |
| Month 4 | $60 |
| Month 5 | $55 |
| Month 6 | $52 |
Google Ads questions
Not answered here? Call (07) 5550 1410 and ask a human.
Enough to buy at least 150 to 200 clicks a month for your main service, otherwise there is not enough data to improve. For most Brisbane trades that is $1,200 to $3,000 a month. The lead cost calculator on this site will give you a rough idea in two minutes.
No. We charge a flat monthly management fee, so we have no reason to push your budget up.
Usually three things: broad keywords, no negative list, and the ads pointed at a home page. We fix all three and we listen to the calls, which is where the real answers are.
No lock-in contracts
Ready for more calls?
Start with a free lead audit. In 20 minutes we will show you where calls are leaking and what to fix first. No lock-in, no hard sell.