No lock-in contracts
Month to month with 30 days notice. If we are not bringing you work, you should be able to leave.
About us
Started by a plumber's daughter
Tess grew up answering the phone for her dad's plumbing business. She started Tradie Leads Co. so owners like him could stop paying for leads shared with five competitors.
2017the year we started, in a spare room in Stafford
Why we only do local
Big agencies chase big brands. We like businesses where the owner still answers the phone, the van has a name on the side and one extra job a day changes the year.
That focus means we know what a blocked drain is worth in Nundah, when air con searches spike on the Southside and why a dentist cannot use the same testimonials as a deck builder. It also means we can be straight with you. If a channel will not pay for itself in your trade, we will tell you before you spend a dollar on it.
We are six people on Boundary Street in West End. No sales team, no account managers reading from a script. The person who builds your campaign is the person who rings you about it.
41,200+
tracked calls sent to local businesses
$47
average cost per lead across trade clients
96%
of clients stay past month six
Sample figures on a demo site.
- 2017
One client, one spare room
Tess starts Tradie Leads Co. after rebuilding her dad's plumbing profile and cutting his lead costs in half.
- 2019
Call tracking on every account
We stop reporting clicks and start reporting booked jobs. Three clients leave. Twenty more join.
- 2021
West End office
The team reaches four and moves into Level 2 at 88 Boundary Street.
- 2023
Clinics come knocking
Dentists and physios ask for the same approach. Health advertising rules become part of the toolkit.
- 2026
Six people, 60 local businesses
Still month to month. Still one client per trade in each patch.
The team
Six specialists. You will have a mobile number for at least two of them.
Tess Moretti
Founder and head of strategy
Grew up answering phones for her dad's plumbing business in Stafford. Started Tradie Leads Co. in 2017 after watching him pay for leads shared with five competitors.
Jarrah Coleman
Paid search lead
Ten years running search ads for trades. Has listened to more than 9,000 call recordings and can tell you why your Tuesday leads did not book.
Daniel Vo
Local SEO and profiles
Maps nerd. Tracks rankings suburb by suburb and writes pages customers actually read.
Callum Reid
Websites and landing pages
Former chippy turned web builder. Believes every page should load fast and have one obvious button.
Arjun Mehta
Client success
Runs the monthly review calls. Translates marketing numbers into 'here is what it means for next week'.
Owen Bartlett
Reporting and call tracking
Builds the dashboards and tags calls every morning. Slightly obsessed with answer rates.
How we behave
Six house rules. They are in every client agreement, which is one page long.
You own everything
Your profile, ad account, website, tracking numbers and data are in your name from day one.
We count booked jobs
Clicks and impressions do not pay wages. Every report leads with calls, booked jobs and cost per job.
Plain English
No jargon, no 40 page reports. If your apprentice cannot follow it, we rewrite it.
One client per trade per patch
We will not run ads for two plumbers in the same suburbs. Your marketing never competes with itself.
Real people on the phone
You get a direct mobile number for your strategist, not a ticket queue.
Drop in for a coffee
We are upstairs at Level 2, 88 Boundary Street, West End. Street parking out the front, and the coffee downstairs is good.
- Level 2, 88 Boundary Street, West End QLD 4101
- Mon to Fri 7:00 am to 5:30 pm · Sat 8 to 12
- ABN 00 000 000 000 (demo)
No lock-in contracts
Ready for more calls?
Start with a free lead audit. In 20 minutes we will show you where calls are leaking and what to fix first. No lock-in, no hard sell.