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Marketing tips in plain English
Short, practical articles written for people who run a local business, not for marketers. No jargon and no fluff.
Latest articles
LatestNumbers6 min read
What should a lead cost a tradie in Brisbane?
A rough guide to cost per lead and cost per booked job for common trades, and the two numbers that matter more than either.
Jarrah Coleman ·
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Business profile7 min read
The 15-point business profile checklist for trades
The exact things we check on every profile audit, in the order that moves the needle.
Daniel Vo ·
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Google Ads5 min read
Why your ads get clicks but no calls
Five common leaks between the click and the phone call, and how to plug each one this week.
Jarrah Coleman ·
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Reviews5 min read
How to ask for reviews without feeling awkward
Timing, wording and one text message template that gets one in four customers to leave a review.
Tess Moretti ·
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Call handling4 min read
Missed calls are costing you more than your ad budget
The average trade business we audit misses about one call in five. Here is what that is worth, and four fixes.
Owen Bartlett ·
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Getting started6 min read
SEO or ads first? A plain answer for new trade businesses
If you have just gone out on your own, here is the order we would spend the first $2,000 a month.
Tess Moretti ·
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